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How Glitter EVA Foam Drove 40% Growth for a Brazilian Wholesaler

Success Story from Brazil: How Glitter EVA Foam Helped a Wholesale Client Achieve 40% Annual Growth

Early last year, we received an inquiry from a wholesaler based in São Paulo, Brazil. They mainly supplied local party supply stores and craft workshops. Though we had been in touch for some time, the voice on the phone sounded urgent.

“Carnival and the back-to-school season are approaching, but our current EVA material designs are outdated. Several long-term clients are asking if we have anything more eye-catching,” he explained. Kids nowadays love things that sparkle, but local suppliers’ products either weren’t bright enough or shed glitter easily, looking worn after just a day of use in holiday decorations.

We immediately sent sample books of our Glitter EVA Foam and Color EVA Foam, highlighting several glitter series in gold, green, and purple — colors perfect for the Brazilian festive atmosphere. A week later, we got his reply: “We tested the samples. The glitter hardly sheds when cutting, and the colors are vibrant. But can the sea shipping make it in time?”

With two months until Carnival, time was indeed tight. We coordinated the nearest available shipping schedule and suggested he start with a trial container. For his peace of mind, we included an extra 5% of material to cover any potential transit loss.

The goods arrived safely in São Paulo a month and a half before the festivities. The initial order was just a test, but the market response surprised everyone—within two weeks, his team requested a restock. It turned out the glitter foam attracted significant attention as soon as it hit the local wholesale market. A chain of craft workshops even replaced their existing annual craft material plan with it directly.

Following this successful collaboration, he adjusted his procurement strategy, making our product one of his core categories. Last year, just with our Glitter EVA Foam series alone, his business grew by 40%. What satisfied him even more was the consistent product quality; there was almost no color variance across multiple reorders, helping him build strong credibility with his downstream clients.

“Now, when clients need to find special materials, they think of us first,” he mentioned during our latest call.

If you are also looking for a material partner that can make a difference for your business, we might be able to help. Feel free to get in touch to discuss your specific needs.

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